Growing a community in Crypto

Nightly Crypto
3 min readDec 29, 2022

Growing a community is a super power in crypto. Learn it and add it to your portfolio.

Here are 9 steps to master community growth and maintenance:

  1. Community Discovery

Before building a community you need to validate your ideas. The easiest and cheapest way to do this is to run email campaigns, post in Telegram groups, post in Discords, post on CoinMarketCap, etc. Get the word out about a product that you’re planning on building and gage the response of people. If it is positive, move forward with building. Leverage other peoples’ communities to give your idea validation before delving into making your own community with an idea that has little data backing its validity

2. Spin up an MVP

Build and ship the first version of your community ASAP. If it takes too long people will become disinterested. Reach out to the same people you first polled and get them to try it. The version shouldn’t be perfect, but you just need to get feedback and prove that there’s value and a reason to stay in your community. Make it easy to digest and as a founder stay in direct communication with these early evangelists

3. Build a hype train

Send 2–3 extensive updates per week to build and maintain interest in what you are doing. Alert and celebrate new updates…

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Nightly Crypto

Blockchain, bitcoin and decentralized finance education